Knows your brand.
Runs your funnel.
Cheeky builds a working model of your Brand and how your buyers decide, then runs your funnel with it, end to end. It creates, ships, tracks and measures autonomously, and only takes the steps that produce value.
We’re currently interviewing brands.
Request an interviewEvery source is read, inside your business and outside it, and kept current.
An insight becomes a potential uplift, sized in revenue before anything is built.
The action ships, carrying the evidence behind it, the result it expects and your approval.
Validate, then measure against the KPI it was sized on.
↻ optimize over timeEvery move carries a KPI. They all point at revenue.
Knowing was never the problem.
The why is in your reviews. The what is in your dashboard. The decision, what to change and for whom, still lands on gut feel.
Once it’s made, shipping it crosses five desks. A year of growth takes a year.
“We're a premium sleep brand: high-quality supplements for high performers who protect their sleep to stay sharp all day.”
“I need a sleep supplement that won't leave me groggy. I'm a teacher. I have to be sharp when the kids walk in.”
“A sleep gummy brand. Sold on marketplaces. Often compared on price.”
An audit of beliefs, not checkboxes.
It starts inside your business: what the brand believes about itself, what your audience believes, and which personas are worth pushing. Your logic and your goals set the scope, not a generic checklist.
When you and Cheeky agree on what to test, both assumptions get tested, and the relevant changes land on the relevant surfaces.
Each persona is measured and optimized on its own, without hurting the others, and the audit traces back to the Brand Model.
“Our buyer is premium, performance-first.”
“Will I feel groggy tomorrow?” Asked in reviews and support. Unanswered on the site.
Worth pushing. Separate from the recovery persona, measured apart.
Tests on product pages and the answer page. You approve before anything ships.
Every action shows why it exists.
Cheeky drafts, ships and measures on its own. It uses the Brand Model, buyer evidence, campaign goal, and constraints to decide which work to propose.
Open any action and see the evidence behind it, the part of the Brand Model it came from, the result it expects, and who approved it.
Any surface is in scope. Which ones we touch depends on what your brand needs, and the test is always the same: will this change lift revenue.
Perception — held the unanswered question, sized in revenue
Customer — chose who the answer speaks to
Messaging — set the voice and the claim order
Evidence — backed it with two dated sources
KPI: assisted revenue · validated, kept
Value is the new form of service.
Agencies sold hours. Tools sold dashboards. What a brand needs now is its own knowledge, written down where a machine can read it, and a system that acts on it.
What we won’t claim.
Questions we actually get.
Is this an SEO tool?
No. Rankings are not the KPI. Revenue is. The distance we work is the set of changes that can cause incremental uplift for your brand. Those changes resolve into better SEO and GEO along the way: cleaner structure, one identity, claims a machine can read.
What does the audit touch?
Nothing. It is one read-only pass, grounded in your context: what you believe about the brand, what your audience believes, and which personas are worth pushing. You approve what gets tested before anything ships.
Who actually does the work?
Cheeky does. It drafts, ships and measures autonomously. It uses the Brand Model, buyer evidence, campaign goal, and constraints to decide which work to propose. You approve the personas, the tests and the Brand Model it works from. The system does the labor.
What results do you promise?
None of the usual ones: no numbers promised up front. Every change is aimed at incremental revenue, and every change, every move, every assumption carries its own KPI. We publish each movement against it, with a date.
Why is every example anonymous?
A brand's name is not ours to spend on closing you. We spend the findings instead.
What stage is Cheeky at?
Early. We are interviewing brands now. Request an interview and we will walk your own surface with you.